虐童事件中的危机公关策略管理(英文)

2018年5月24日，博易团队在ICA – PRSC会前会、第十一届PRAD国际学术论坛暨第三届PRSC学术年会上发表题为《Crisis Management in Public Relations about Children Abuse Events in Kindergartens》的论文，此次会议在布拉格举办。（点击下载完整PPT）

研究以博易DiVoMiner®文本大数据挖掘及分析平台为数据采集、处理和分析工具，使用大数据技术辅助网络内容分析法，详细分析携程亲子园及红黄蓝幼儿园虐童事件中的危机公关策略。

点评人Anne B.LANE（来自Queensland University of Technology，QUT）表示，博易团队的研究具有实践性意义，对DiVoMiner®科学严谨的方法流程表示了肯定，认为该机制大为提高了研究者研究效率。

Abstract

This study takes the cases of Children Abuse in RYB Education pre-school and Ctrip Parent-child Garden in 2017 to explore the response strategies of the crisis. Online content analysis based on big data technology which combining with web mining and machine learning is utilized. This research presents an overview of two cases and measures the responsibility subject and communication principle of crisis management in public relations involving children abuse. It has been discovered that three points of suggestions for responding the crisis. Firstly, identify the crisis facts and wait for the authoritys investigation result. Secondly, establish a constant public relations mechanism and publish information with one voice. Thirdly, specify implementation plan, the more detailed the better. It is expected to provide a methodological reference for the response strategy of crisis public relations management in related these issues.