{"id":267,"date":"2019-08-19T18:00:00","date_gmt":"2019-08-19T10:00:00","guid":{"rendered":"https:\/\/cms.ersinfotech.com\/boyidata\/2019\/08\/19\/%e3%80%90%e8%ae%a9%e7%a0%94%e7%a9%b6%e6%9b%b4%e5%ae%b9%e6%98%93%e3%80%91%e5%a6%82%e4%bd%95%e7%bb%93%e5%90%88%e6%9c%ba%e5%99%a8%e4%b8%8e%e4%ba%ba%e5%b7%a5%e8%bf%9b%e8%a1%8c%e6%96%87%e6%9c%ac%e6%95%b0e\/"},"modified":"2019-08-19T18:00:00","modified_gmt":"2019-08-19T10:00:00","slug":"%e3%80%90%e8%ae%a9%e7%a0%94%e7%a9%b6%e6%9b%b4%e5%ae%b9%e6%98%93%e3%80%91%e5%a6%82%e4%bd%95%e7%bb%93%e5%90%88%e6%9c%ba%e5%99%a8%e4%b8%8e%e4%ba%ba%e5%b7%a5%e8%bf%9b%e8%a1%8c%e6%96%87%e6%9c%ac%e6%95%b0e","status":"publish","type":"post","link":"https:\/\/cms.ersinfotech.com\/boyidata\/2019\/08\/19\/%e3%80%90%e8%ae%a9%e7%a0%94%e7%a9%b6%e6%9b%b4%e5%ae%b9%e6%98%93%e3%80%91%e5%a6%82%e4%bd%95%e7%bb%93%e5%90%88%e6%9c%ba%e5%99%a8%e4%b8%8e%e4%ba%ba%e5%b7%a5%e8%bf%9b%e8%a1%8c%e6%96%87%e6%9c%ac%e6%95%b0e\/","title":{"rendered":"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f"},"content":{"rendered":"
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\u5c0f\u7f16\u8bed\uff1a\u6b64\u524d\u6211\u4eec\u68b3\u7406\u4e86\u4eba\u5de5\u667a\u80fd<\/a>\u5982\u4f55\u5e94\u7528\u5728\u6587\u672c\u6570\u636e\u7814\u7a76\u4e2d\u7684\u7406\u8bba\u548c\u53d1\u5c55\u95ee\u9898\u3002<\/p>\n

\uff08\u70b9\u51fb\u56de\u987e\u261b\u4eba\u5de5\u667a\u80fd\u600e\u6837\u5e94\u7528\u5728\u6587\u672c\u6570\u636e\u7814\u7a76\u4e2d\uff1f<\/a>\uff09<\/p>\n<\/section>\n

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\u8fd9\u4e00\u7bc7\u7740\u91cd\u4e8e\u5982\u4f55\u5b9e\u73b0\u4eba\u5de5\u667a\u80fd\u4e0e\u793e\u4f1a\u79d1\u5b66\u7814\u7a76<\/a>\u65b9\u6cd5\u7684\u7ed3\u5408\u3002\u57fa\u4e8e\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790<\/a>\u7684\u53d1\u5c55\u548c\u5b9e\u8df5\u64cd\u4f5c\uff0c\u5982\u4f55\u8fd0\u7528DiVoMiner\u00ae<\/sup><\/a>\u8fdb\u884c\u6587\u672c\u6570\u636e\u6316\u6398\u4e0e\u5206\u6790\u3002<\/p>\n<\/section>\n

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1.\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u5982\u4f55\u53d1\u5c55\u800c\u6765\uff1f<\/p>\n

2.\u4ec0\u4e48\u662f\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5\uff0c\u5982\u4f55\u64cd\u4f5c\uff1f<\/p>\n

3.\u8fd9\u4e2a\u65b9\u6cd5\u53ef\u4ee5\u5206\u6790\u54ea\u4e9b\u5185\u5bb9\uff1f\u5e94\u7528\u4e8e\u54ea\u4e9b\u9886\u57df\uff1f<\/p>\n<\/section>\n

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\u5728\u793e\u4f1a\u79d1\u5b66\u7814\u7a76\u9886\u57df\u4e2d\uff0c\u4ece\u4f20\u7edf\u5185\u5bb9\u5206\u6790\u5230\u8ba1\u7b97\u673a\u8f85\u52a9\u5185\u5bb9\u5206\u6790\uff0c\u76f4\u81f3\u53d1\u5c55\u5230\u7ed3\u5408\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u548c\u5927\u6570\u636e\u6280\u672f<\/a>\u7684\u5185\u5bb9\u5206\u6790\uff0c\u6587\u672c\u5185\u5bb9\u7684\u6316\u6398\u4e0e\u5206\u6790\u65b9\u6cd5\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\u548c\u7814\u7a76\u7684\u9700\u8981\uff0c\u5176\u610f\u4e49\u6316\u6398\u7684\u6df1\u5ea6\u7531\u6d45\u5c42\u9010\u6e10\u8f6c\u5411\u4e86\u6df1\u5c42\u3002\u672c\u6587\u4ecb\u7ecd\u4e86\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5185\u5bb9\u5206\u6790\u7684\u64cd\u4f5c\u6d41\u7a0b\u548c\u5e94\u7528\u9886\u57df\u3002<\/span><\/p>\n<\/section>\n

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\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe1\"\/<\/section>\n<\/section>\n
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\u4e00\u3001\u5185\u5bb9\u5206\u6790\u6cd5<\/strong><\/p>\n<\/section>\n

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\u5185\u5bb9\u5206\u6790\u6cd5<\/a>\u662f\u793e\u4f1a\u79d1\u5b66\u7814\u7a76\u65b9\u6cd5\u4e2d\u7684\u4e00\u79cd\u5bf9\u6587\u672c\u5185\u5bb9\u8fdb\u884c\u7f16\u7801\u3001\u5206\u7c7b\u3001\u8bed\u4e49\u5224\u65ad\u53ca\u5f62\u6210\u53ef\u4f9b\u7edf\u8ba1\u5206\u6790\u4e4b\u7528\u7684\u91cf\u5316\u5206\u6790\u65b9\u6cd5\u3002\u5b83\u662f\u6307\u4e00\u79cd\u4ee5\u7cfb\u7edf\u3001\u5ba2\u89c2\u4e0e\u91cf\u5316\u7684\u65b9\u5f0f\uff0c\u6765\u7814\u7a76\u4e0e\u5206\u6790\u4f20\u64ad\u5185\u5bb9\uff0c\u4ee5\u6d4b\u91cf\u53ca\u89e3\u8bfb\u5185\u5bb9\u7684\u7814\u7a76\u65b9\u6cd5\u3002[1]<\/sup><\/p>\n<\/section>\n

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\u56de\u9996\u8fc7\u53bb<\/strong><\/p>\n<\/section>\n

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\u8ffd\u6eaf\u52301961\u5e74\uff0c\u5728\u97e6\u4f2f\u5b57\u5178\u4e2d\u51fa\u73b0\u4e86\u201ccontent analysis\u201d\uff08\u5185\u5bb9\u5206\u6790\uff09\u4e00\u8bcd[2]<\/sup>\uff0c\u90a3\u65f6\u5185\u5bb9\u5206\u6790\u4e3b\u8981\u7528\u4e8e\u795e\u5b66\u7814\u7a76\uff0c\u4e3b\u8981\u4ee5\u4fee\u8f9e\u5b66\u7684\u65b9\u6cd5\u7814\u7a76\u975e\u5b97\u6559\u601d\u60f3\u548c\u5176\u4ed6\u5f02\u7aef\u601d\u60f3\u7684\u4f20\u64ad\u3002\u5728\u4e24\u6b21\u4e16\u754c\u5927\u6218\u671f\u95f4\uff0c\u62c9\u65af\u97e6\u5c14\uff08Harold D. Lasswell\uff09\u8fd0\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u5206\u6790\u62a5\u7eb8\u7684\u62a5\u9053\u5185\u5bb9\uff0c\u7814\u7a76\u6218\u4e89\u671f\u95f4\u7684\u5ba3\u4f20\u6280\u5de7\u3002<\/p>\n<\/section>\n

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\u540e\u6765\uff0c\u5185\u5bb9\u5206\u6790\u6cd5\u6210\u4e3a\u4e86\u4e00\u79cd\u72ec\u7acb\u3001\u79d1\u5b66\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u4f5c\u4e3a\u201c\u793e\u4f1a\u79d1\u5b66\u7684\u91cd\u5927\u8fdb\u5c55\u201d\u4e4b\u4e00[3]<\/sup>\uff0c\u9010\u6e10\u5e94\u7528\u5728\u4e86\u793e\u4f1a\u79d1\u5b66\u7684\u5404\u9886\u57df\u4e2d\u3002<\/p>\n<\/section>\n

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\u53ef\u4ee5\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u505a\u4ec0\u4e48\uff1f<\/strong><\/p>\n<\/section>\n

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\u5185\u5bb9\u5206\u6790\u88ab\u770b\u6210\u662f\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\uff0c\u8be5\u65b9\u6cd5\u4f7f\u7528\u4e00\u6574\u5957\u7a0b\u5e8f\uff0c\u5728\u6587\u672c\u4e2d\u5f97\u51fa\u6709\u6548\u63a8\u8bba[4]<\/sup>\u3002\u5177\u4f53\u65b9\u5f0f\u4e3a\u6d4b\u91cf\u5927\u4f17\u5a92\u4ecb\u4e2d\u7684\u67d0\u4e9b\u53d8\u91cf\u7684\u6570\u91cf[5]<\/sup>\u3002\u5373\u201c\u5bf9\u4f20\u64ad\u7b26\u53f7\u7684\u7cfb\u7edf\u6027\u4e14\u53ef\u91cd\u590d\uff08replicable\uff09\u7684\u8003\u5bdf\uff0c\u5373\u6839\u636e\u6709\u6548\u7684\u6d4b\u91cf\u89c4\u5219\u5bf9\u5176\u8d4b\u503c\uff0c\u5e76\u5bf9\u90a3\u4e9b\u6570\u503c\u6d89\u53ca\u7684\u5173\u7cfb\u8fd0\u7528\u7edf\u8ba1\u65b9\u6cd5\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u4fbf\u5bf9\u4f20\u64ad\u505a\u51fa\u63cf\u8ff0\uff0c\u5bf9\u5b83\u7684\u610f\u4e49\u8fdb\u884c\u63a8\u8bba\u201d[6]<\/sup>\u3002<\/p>\n<\/section>\n

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\u5185\u5bb9\u5206\u6790\u6cd5\u662f\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5<\/span>\uff0c\u5b83\u662f\u7cfb\u7edf\u7684\u3001\u53ef\u91cd\u590d\u4f7f\u7528\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u7528\u6765\u628a\u6742\u4e71\u65e0\u7ae0\u7684\u975e\u7ed3\u6784\u5316\u6587\u672c\u5185\u5bb9\u8f6c\u5316\u6210\u7ed3\u6784\u5316\u7684\u6570\u636e\uff0c\u4e5f\u5c31\u662f\u53ef\u89c6\u5316\u56fe\u8868\uff0c\u4ee5\u5bf9\u5185\u5bb9\u8fdb\u884c\u5206\u6790\u3001\u89e3\u8bfb\uff0c\u5f97\u51fa\u6df1\u5165\u7684\u63a8\u8bba\u3001\u6d1e\u5bdf\uff0c\u6316\u6398\u4ef7\u503c\u3002<\/p>\n<\/section>\n

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\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe2\"\/<\/section>\n<\/section>\n
\n
\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe3\"\/<\/section>\n<\/section>\n
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\u6ce8\uff1a\u535a\u6613\u6570\u636eDiVoMiner\u00ae\u6587\u672c\u5927\u6570\u636e\u6316\u6398\u53ca\u5206\u6790\u5e73\u53f0\u4e2d\u3010\u7edf\u8ba1\u5206\u6790\u3011\u6a21\u5757\u7684\u90e8\u5206\u9875\u9762\u622a\u56fe<\/p>\n<\/section>\n

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\u4e8c\u3001\u8ba1\u7b97\u673a\u8f85\u52a9\u5185\u5bb9\u5206\u6790<\/strong><\/p>\n<\/section>\n

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\u4e00\u79cd\u662f\u4f5c\u4e3a\u8f85\u52a9\u5de5\u5177\uff0c\u8f85\u52a9\u8fdb\u884c\u6570\u636e\u5904\u7406\u548c\u6570\u636e\u7ba1\u7406\u3002\u90a3\u662f\u572820\u4e16\u7eaa60\u5e74\u4ee3\uff0c\u54c8\u4f5b\u5927\u5b66\u7684\u6bd4\u5179\u00b7\u65af\u901a (Biz Stone)\u3001\u57c3\u6587\u00b7\u5a01\u5ec9\u59c6\u65af (Evan Williams)\u7b49\u4eba\u7814\u53d1\u4e86\u4e00\u79cd\u8ba1\u7b97\u673a\u8f85\u52a9\u5b9a\u91cf\u5185\u5bb9\u5206\u6790\u7684\u8f6f\u4ef6\u2014\u2014General Inquirer\uff08GI\uff09\u7cfb\u7edf[7]<\/sup>\uff0c\u8f85\u52a9\u8fdb\u884c\u5185\u5bb9\u5206\u6790\u4e2d\u7684\u6570\u636e\u5904\u7406\u7684\u76f8\u5173\u64cd\u4f5c\uff0c\u8ba1\u7b97\u673a\u6280\u672f\u8f85\u52a9\u5185\u5bb9\u5206\u6790\u7684\u5e94\u7528\u9010\u6e10\u5f00\u59cb\u3002<\/p>\n<\/section>\n

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1980\u5e74\u4ee3\uff0c\u4e00\u7cfb\u5217\u8ba1\u7b97\u673a\u8f85\u52a9\u5b9a\u6027\u5206\u6790\uff08computer assisted\/aids qualitative data analysis\uff0cCAQDAS\uff09\u8f6f\u4ef6\u9646\u7eed\u51fa\u73b0\u4e86\uff0c\u4f8b\u5982MAXQDA\uff0cNVivo\u4ee5\u53caATLAS.ti\uff0c\u8f85\u52a9\u8fdb\u884c\u6570\u636e\u7ba1\u7406\u3001\u7f16\u7801\u3001\u68c0\u7d22\u3001\u6ce8\u91ca\u548c\u53ef\u89c6\u5316\u5448\u73b0\u7b49\u3002[8]<\/sup> <\/p>\n<\/section>\n

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\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe5\"\/<\/section>\n<\/section>\n
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\u53e6\u5916\u4e00\u79cd\u662f\u4f5c\u4e3a\u6280\u672f\u4e3b\u5bfc\u7684\u8ba1\u7b97\u673a\u8f85\u52a9\u5185\u5bb9\u5206\u6790\u3002\u4e5f\u5c31\u662f\u7ed3\u5408\u8bed\u8a00\u5b66\u3001\u8ba4\u77e5\u5fc3\u7406\u5b66\uff0c\u5c06\u6587\u672c\u6d45\u5c42\u610f\u4e49\u7684\u53d1\u73b0\u63a8\u5411\u6df1\u5c42\u610f\u4e49\u7684\u6316\u6398\uff0c\u5c06\u5927\u6570\u636e\u5e73\u53f0\u4e0e\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u7ed3\u5408\uff0c\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u8fdb\u884c\u81ea\u7136\u8bed\u8a00\u5904\u7406\uff0c\u6316\u6398\u6587\u672c\u6df1\u5c42\u610f\u4e49\u548c\u6d1e\u5bdf\u3002<\/p>\n<\/section>\n

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\u4e09\u3001\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790<\/strong><\/p>\n<\/section>\n

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\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5\u662f\u6211\u4eec\u63d0\u51fa\u7684\u4e00\u79cd\u6539\u826f\u7684\u7814\u7a76\u65b9\u6cd5\u3002\uff08\u5f20\u8363\u663e\uff0c\u66f9\u6587\u9e33\uff1a\u300a\u7f51\u7edc\u8206\u60c5\u7814\u7a76\u65b0\u8def\u5f84:\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u7f51\u7edc\u5185\u5bb9\u6316\u6398\u4e0e\u5206\u6790\u300b\uff0c\u300a\u6c55\u5934\u5927\u5b66\u5b66\u62a5\u300b\uff08\u4eba\u6587\u793e\u4f1a\u79d1\u5b66\u7248\uff092016\u5e74\uff0c\u7b2c8\u671f\uff0c\u7b2c111-121\u9875\u3002\uff09<\/span><\/p>\n<\/section>\n

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\u8ba1\u7b97\u673a\u8f85\u52a9\u5185\u5bb9\u5206\u6790\u5f00\u59cb\u7ed3\u5408\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u548c\u5927\u6570\u636e\u6280\u672f\uff0c\u8fd9\u4f53\u73b0\u5728\u6570\u636e\u91c7\u96c6\u3001\u6570\u636e\u5b58\u50a8\u3001\u6570\u636e\u5904\u7406\u548c\u6570\u636e\u5206\u6790\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5747\u9700\u8981\u501f\u52a9\u6280\u672f\u624b\u6bb5\uff0c\u5c24\u5176\u662f\u5728\u5927\u6570\u636e\u7814\u7a76\u8fc7\u7a0b\u4e2d\u9762\u4e34\u7684\u79cd\u79cd\u6311\u6218\uff0c\u5982\u4fe1\u606f\u7684\u8986\u76d6\u5ea6\u95ee\u9898\u3001\u6570\u636e\u7684\u6d4b\u91cf\u95ee\u9898\u548c\u6d77\u91cf\u4fe1\u606f\u7684\u5206\u6790\u7ed3\u679c\u7684\u89e3\u91ca\u5ea6\u95ee\u9898\uff0c\u5747\u9700\u8981\u7ed3\u5408\u667a\u80fd\u6280\u672f\u3001\u79d1\u5b66\u4e25\u8c28\u7684\u7814\u7a76\u65b9\u6cd5\u6765\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u56e0\u800c\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5<\/span>\u5e94\u8fd0\u800c\u751f[9]<\/sup>\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe6\"\/<\/section>\n<\/section>\n
\n


<\/p>\n<\/section>\n

\n

\u5177\u4f53\u64cd\u4f5c\u8fc7\u7a0b<\/strong><\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5<\/span>\u57fa\u4e8e\u79d1\u5b66\u7684\u65b9\u6cd5\u8bba\u2014\u2014\u5185\u5bb9\u5206\u6790\u6cd5\u7684\u57fa\u672c\u6d41\u7a0b\uff0c\u8fd0\u7528\u7f51\u7edc\u6316\u6398<\/a>\u3001\u673a\u5668\u5b66\u4e60<\/a>\u3001\u81ea\u7136\u8bed\u8a00\u6587\u672c\u5904\u7406\u3001\u4eba\u5de5\u667a\u80fd\u7f16\u7801<\/a>\u3001\u5b9e\u65f6\u4fe1\u5ea6\u6d4b\u8bd5<\/a>\u3001\u7edf\u8ba1\u5206\u6790<\/a>\u3001\u793e\u4ea4\u7f51\u7edc\u5206\u6790<\/a>\u7b49\u5b9e\u73b0\u6587\u672c\u5927\u6570\u636e\u7684\u5728\u7ebf\u5904\u7406\uff0c\u4ea7\u51fa\u5b9a\u5236\u6027\u7684\u6587\u672c\u5927\u6570\u636e\u9879\u76ee\u7814\u7a76\u6210\u679c\u3002\u5177\u4f53\u7684\u64cd\u4f5c\u6d41\u7a0b\u5982\u4e0b\uff1a\uff08\u5b83\u662f\u4e00\u4e2a\u4e25\u8c28\u7684\u65b9\u6cd5\u8bba\u7814\u7a76\u6d41\u7a0b\uff09<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe7\"\/<\/section>\n<\/section>\n
\n


<\/p>\n<\/section>\n

\n

\u6709\u989c\u8272\u586b\u5145\u7684\u90e8\u5206\u90fd\u662f\u53ef\u4ee5\u5728\u7ebf\u5b8c\u6210\u7684\uff0c\u6574\u4e2a\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5\u90fd\u53ef\u4ee5\u5728\u667a\u80fd\u79d1\u5b66\u7684DiVoMiner\u00ae<\/sup>\u6587\u672c\u5927\u6570\u636e\u6316\u6398\u53ca\u5206\u6790\u5e73\u53f0<\/span>\u4e0a\u8fdb\u884c\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u5728\u6211\u4eec\u786e\u5b9a\u4e86\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u540e\uff0c\u7814\u7a76\u6570\u636e\u5e93\u7684\u5efa\u7acb\u3001\u62bd\u6837\u3001\u4fe1\u5ea6\u3001\u7f16\u7801\u3001\u7edf\u8ba1\u5206\u6790\u3001\u53ef\u89c6\u5316\u5448\u73b0\u7b49\u5747\u53ef\u5728\u7ebf\u5b8c\u6210\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u5206\u6790\u4ec0\u4e48\u5185\u5bb9\uff1f<\/strong><\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u9996\u5148\u660e\u786e\u5185\u5bb9\u6240\u6307\u6d89\u7684\u5bf9\u8c61\uff0c\u662f\u4efb\u610f\u4e00\u79cd\u53ef\u88ab\u4f20\u64ad\u7684\u6d88\u606f\uff0c\u5305\u62ec\u201c\u5355\u8bcd\u3001\u610f\u4e49\u3001\u63cf\u8ff0\uff08pictures\uff09\u3001\u7b26\u53f7\u3001\u601d\u60f3\u3001\u4e3b\u9898\u7b49\u201d\uff0c\u533a\u522b\u4e8e\u6587\u672c\u5206\u6790\u4ec5\u9650\u4e8e\u6587\u672c\u6216\u526f\u672c\uff0c\u5185\u5bb9\u5206\u6790\u7684\u6587\u672c\u5219\u662f\u6765\u6e90\u4e8e\u4f20\u64ad\u7684\u5a92\u4ecb\uff0c\u5305\u62ec\u4e66\u9762\u7684\u3001\u89c6\u89c9\u4e0a\u7684\u6216\u662f\u53e3\u5934\u8868\u8fbe\u7684[10]<\/sup>\uff0c\u5305\u62ec\u4e66\u7c4d\u3001\u7ae0\u8282\u3001\u91c7\u8bbf\u3001\u8ba8\u8bba\u3001\u62a5\u7eb8\u6807\u9898\u548c\u6587\u7ae0\u3001\u5386\u53f2\u8d44\u6599\u3001\u6f14\u8bb2\u3001\u8c08\u8bdd\u3001\u5e7f\u544a\u3001\u620f\u5267\u3001\u975e\u6b63\u5f0f\u4ea4\u8c08\u6216\u8005\u4efb\u4f55\u4ea4\u6d41\u6027\u7684\u8bed\u8a00[11]<\/sup>\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u4efb\u4f55\u7b26\u53f7\u90fd\u53ef\u4ee5\u7528\u6765\u505a\u5185\u5bb9\u5206\u6790<\/span>\u3002\u793e\u4f1a\u79d1\u5b66\u7814\u7a76\u4e2d\u5927\u591a\u90fd\u662f\u9488\u5bf9\u65b0\u95fb\u62a5\u9053\u3001\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u3001\u6587\u5b66\u4f5c\u54c1\u3001\u5386\u53f2\u6863\u6848\u3001\u8bbf\u8c08\u3001\u5b66\u672f\u6587\u732e\u3001\u653f\u7b56\u6587\u672c\u3001\u53d1\u8a00\u7a3f\u3001\u56fe\u7247\u548c\u89c6\u9891\u7b49\u8fdb\u884c\u5185\u5bb9\u5206\u6790\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
\"\u3010\u8ba9\u7814\u7a76\u66f4\u5bb9\u6613\u3011\u5982\u4f55\u7ed3\u5408\u673a\u5668\u4e0e\u4eba\u5de5\u8fdb\u884c\u6587\u672c\u6570\u636e\u7814\u7a76\uff1f\u914d\u56fe8\"\/<\/section>\n<\/section>\n
\n


<\/p>\n<\/section>\n

\n

\u53ef\u5e94\u7528\u4e8e\u54ea\u4e9b\u9886\u57df\uff1f<\/strong><\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u5e0c\u671b\u5927\u5bb6\u53ef\u4ee5\u5728\u5404\u81ea\u7684\u9886\u57df\u4e2d\u5c1d\u8bd5\u8fd0\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u8fdb\u884c\u7814\u7a76\u3002\u5f53\u7136\uff0c\u8fd9\u53ea\u662f\u90e8\u5206\u7684\u5e94\u7528\u9886\u57df\uff0c\u5927\u5bb6\u4e86\u89e3\u4e86\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5\u540e\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u66f4\u591a\u7684\u9886\u57df\u548c\u65b9\u5411\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
\n
\n
\n
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\n

\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
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\n

\u5546\u4e1a<\/span>\u9886\u57df\u4e2d\uff0c\u6709\u7814\u7a76\u8005\u4f7f\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u8bc4\u4f30\u76f8\u5173\u884c\u4e1a\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
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\n

\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
\n

\u793e\u4f1a\u670d\u52a1\u65b9\u9762\u53ef\u5229\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u76d1\u6d4b\u8206\u60c5\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
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\n
\n

\u65b0\u95fb\u4f20\u64ad\u5b66\u9886\u57df\uff0c\u4e3b\u8981\u5e94\u7528\u4e8e\u68c0\u89c6\u5a92\u4f53\u62a5\u9053\u3001\u5173\u6ce8\u7684\u91cd\u70b9\u3001\u793e\u4f1a\u8206\u8bba\u60c5\u51b5\uff0c\u63ed\u793a\u4f20\u64ad\u5185\u5bb9\u7684\u7279\u5f81\u3001\u53d1\u5c55\u8d70\u5411\u6216\u8005\u5f71\u54cd\u5185\u5bb9\u7684\u56e0\u7d20\uff0c\u68c0\u9a8c\u4f20\u64ad\u8005\u4e0e\u4f20\u64ad\u5185\u5bb9\u4e4b\u95f4\u7684\u5173\u8054\u6027\uff0c\u63a8\u5bfc\u6216\u9a8c\u8bc1\u5a92\u4f53\u5185\u5bb9\u7684\u4f20\u64ad\u6548\u679c\u7b49\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
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\n
\n

\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u5b66\u9886\u57df\uff0c\u4e3b\u8981\u5e94\u7528\u4e8e\u5206\u6790\u4e2a\u4f53\u6216\u7279\u5b9a\u7fa4\u4f53\u7684\u5fc3\u7406\u503e\u5411\u3001\u7279\u5f81\u53ca\u5176\u76f8\u5e94\u7684\u884c\u4e3a\u53d6\u5411\u548c\u7279\u5f81\uff0c\u4ee5\u53ca\u5bf9\u67d0\u4e00\u5bf9\u8c61\u7684\u6001\u5ea6\u548c\u770b\u6cd5\u7b49\uff0c\u6bd4\u5982\u6d88\u8d39\u8005\u5fc3\u7406\u548c\u884c\u4e3a\u5206\u6790\u3001\u5bf9\u653f\u6cbb\u9886\u8896\u7684\u62e5\u62a4\u5ea6\u5206\u6790\u7b49\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u60c5\u62a5\u5b66\u9886\u57df\uff0c\u53ef\u5229\u7528\u5185\u5bb9\u5206\u6790\u6cd5\u4e2d\u5e38\u89c1\u7684\u4e3b\u9898\u8bcd\u8bcd\u9891\u5206\u6790\u6765\u63cf\u8ff0\u4e0d\u540c\u5b66\u79d1\u3001\u77e5\u8bc6\u9886\u57df\u4e43\u81f3\u7814\u7a76\u4e3b\u4f53\u4e4b\u95f4\u7684\u4ea4\u53c9\u3001\u6e17\u900f\u548c\u76f8\u4e92\u5173\u8054\uff0c\u89e3\u91ca\u5b66\u79d1\u7ed3\u6784\u4e0e\u53d1\u5c55\u52a8\u5411\uff0c\u4e3a\u79d1\u5b66\u7ba1\u7406\u4e0e\u9884\u6d4b\u7684\u7814\u7a76\u63d0\u4f9b\u4f9d\u636e\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u653f\u6cbb\u5b66\u9886\u57df\uff0c\u7814\u7a76\u653f\u7b56\u53d1\u5c55\u53d8\u8fc1\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u5b97\u6559\u9886\u57df\uff0c\u7814\u7a76\u4f5b\u7ecf\u4e2d\u7684\u5185\u5bb9\u7279\u5f81\u548c\u4f20\u64ad\u7279\u70b9\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u6587\u5b66\u9886\u57df\uff0c\u7814\u7a76\u6587\u5b66\u4f5c\u54c1\u4e2d\u4eba\u7269\u89d2\u8272\u5173\u7cfb\u3001\u8bed\u8a00\u98ce\u683c\u7279\u5f81\u7b49\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u6559\u80b2\u5b66\u9886\u57df\uff0c\u7814\u7a76\u6559\u5b66\u6750\u6599\u3001\u4e2d\u897f\u6559\u80b2\u5236\u5ea6\u3001\u6559\u80b2\u65b9\u6cd5\u3001\u89c2\u5ff5\u7b49\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u4f1a\u5c55\u548c\u65c5\u6e38\u4e1a\u9886\u57df\uff0c\u7814\u7a76\u54c1\u724c\u5f62\u8c61\u5b9a\u4f4d\u4e0e\u4f20\u64ad\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\u221a<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
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\n

\u5176\u4ed6\u2026\u2026\u6b22\u8fce\u5404\u4f4d\u524d\u6765\u8865\u5145\uff0c\u5c0f\u7f16\u5927\u559c\u8fc7\u671b\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
<\/section>\n<\/section>\n
\n


<\/p>\n<\/section>\n

\n

\u5c0f\u63d0\u793a<\/strong><\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u4e86\u89e3\u5230\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u5728\u7ebf\u5185\u5bb9\u5206\u6790\u6cd5\u53ef\u4ee5\u5e94\u7528\u7684\u4e00\u4e9b\u9886\u57df\u540e\uff0c\u5c0f\u7f16\u6765\u7ed9\u5927\u5bb6\u63d0\u4f9b\u4e00\u4e9b\u5177\u4f53\u7814\u7a76\u65b9\u5411\u7684\u53c2\u8003\uff0c\u90a3\u5c31\u4ee5\u4f20\u64ad\u5b66\u4e3a\u4f8b\u5427\uff01<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n

\u53ef\u4ece\u4f20\u64ad\u8fc7\u7a0b\u4e2d\u6240\u6d89\u53ca\u5230\u7684\u4f20\u64ad\u5185\u5bb9\u3001\u4f20\u64ad\u8005\u3001\u53d7\u4f17\u7684\u89d2\u5ea6\u8bbe\u8ba1\u5185\u5bb9\u5206\u6790\u7684\u7814\u7a76\u6a21\u5f0f\u3002<\/p>\n<\/section>\n

\n


<\/p>\n<\/section>\n

\n
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<\/section>\n
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\u53c2\u8003\u6587\u732e<\/p>\n


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[1] Kerlinger, F.N. (1973). Foundations of behavioral research (2nd ed.). New York: Holt, Rinehart & Winston.<\/p>\n

[2] Krippendorff, K. (2013). Content analysis: An introduction to its methodology. Thousand Oaks, CA: SAGE.<\/p>\n


<\/p>\n

[3] \u8d75\u84c9\u82f1\u548c\u90b9\u83f2\uff082005\uff09\u3002\u5185\u5bb9\u5206\u6790\u6cd5\u5b66\u79d1\u57fa\u672c\u7406\u8bba\u95ee\u9898\u63a2\u8ba8\u3002\u56fe\u4e66\u60c5\u62a5\u5de5\u4f5c\uff0c49\uff086\uff09\uff0c14-18\u3002<\/p>\n


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[4] Weber, R. P. (1990). Basic content analysis (2nd ed.). Newbury Park, CA: Sage, 9.<\/p>\n


<\/p>\n

[5] Berger, A. (1991). Media research techniques. Newbury Park, CA: Sage, 25.<\/p>\n


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[6] Riffe, D., Lacy, S., & Fico, F.G. (2005). Analyzing Media Messages: Using Quantitative Content Analysis in Research (2nd ed.). Mahwah, New Jersey: Lawrence Erlbaum Associates, Publishers, 20.\u4e2d\u6587\u8bd1\u672c\u53c2\u89c1:\u4e39\u5c3c\u5c14\u30fb\u91cc\u592b\uff0c\u65af\u8482\u6587\u30fb\u8d56\u65af\uff0c\u5f17\u96f7\u5fb7\u91cc\u514b\u30fbG.\u83f2\u514b\uff0c\u91cc\u592b\uff0c\u8d56\u65af\uff0c\u83f2\u514b\u7b49\uff082010\uff09\u3002\u5185\u5bb9\u5206\u6790\u6cd5\uff1a\u5a92\u4ecb\u4fe1\u606f\u91cf\u5316\u7814\u7a76\u6280\u5de7\u3002\u6e05\u534e\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n


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[7] General Inquirer\u7684\u4e3b\u8981\u7528\u9014\u5305\u62ec\uff1a\u5728\u6587\u672c\u5185\u7cfb\u7edf\u5730\u627e\u5230\u5c5e\u4e8e\u88ab\u8c03\u67e5\u8005\u8be6\u7ec6\u8bf4\u660e\u7684\u7c7b\u76ee\u7684\u90a3\u4e9b\u5355\u8bcd\u548c\u77ed\u8bed\u7684\u5b9e\u4f8b\uff1b\u8ba1\u7b97\u8fd9\u4e9b\u7c7b\u76ee\u51fa\u73b0\u7684\u6b21\u6570\uff0c\u5e76\u8be6\u7ec6\u8bf4\u660e\u5171\u540c\u51fa\u73b0\u7684\u6b21\u6570\uff1b\u6253\u5370\u8868\u683c\u548c\u7ed8\u5236\u56fe\u5f62\uff1b\u6267\u884c\u7edf\u8ba1\u68c0\u9a8c\uff1b\u6839\u636e\u5b83\u4eec\u662f\u5426\u5305\u542b\u7279\u5b9a\u7c7b\u76ee\u6216\u8005\u7c7b\u76ee\u7ec4\u5408\u7684\u5b9e\u4f8b\uff0c\u5bf9\u53e5\u5b50\u8fdb\u884c\u5206\u7c7b\u548c\u91cd\u65b0\u5206\u7ec4\u3002\u53c2\u89c1\uff1aStone P., Dunphy, D., Smith, M., & Ogilvie, D. (1966). The general inquirer: a computer approach to content analysis. Cambridge: MIT Press.<\/p>\n


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[8] Wiedemann, G. (2016). Text Mining for Qualitative Data Analysis in the Social Sciences: A Study on Democratic Discourse in Germany. Wiesbaden, Germany: Springer VS, 43.<\/p>\n


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[9] \u5f20\u8363\u663e\uff0c\u66f9\u6587\u9e33(2016)\u3002\u7f51\u7edc\u8206\u60c5\u7814\u7a76\u65b0\u8def\u5f84:\u5927\u6570\u636e\u6280\u672f\u8f85\u52a9\u7f51\u7edc\u5185\u5bb9\u6316\u6398\u4e0e\u5206\u6790\u3002\u6c55\u5934\u5927\u5b66\u5b66\u62a5\u300b\uff08\u4eba\u6587\u793e\u4f1a\u79d1\u5b66\u7248\uff09\uff0c(8)\uff0c111-121\u3002<\/p>\n


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[10] Neuman, W. (1997). Social research methods: qualitative and quantitative approaches. Needham, Heights, MA: Allyn & Bacon, 272-273.<\/p>\n


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[11] Palmquist, M. (2013). Content analysis. Retrieved from https:\/\/www.ischool.utexas.edu\/courses<\/p>\n


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[12] \u5468\u7fd4\u3002\uff082014\uff09\uff0c\u4f20\u64ad\u5b66\u5185\u5bb9\u5206\u6790\u7814\u7a76\u4e0e\u5e94\u7528\uff0c\u91cd\u5e86\uff1a\u91cd\u5e86\u5927\u5b66\u51fa\u7248\u793e\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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